About the lab
One founder. An AI team behind them.
Lucid Mind Labs is run by one accountable founder, with AI handling the research, design, engineering, and operations work behind the scenes.
Founder
Wesley Gervais
The person you work with.
I'm the one who scopes your work, makes the calls that matter, and stays accountable for what we ship. The AI handles the heavy lifting so you get a faster, more thorough engagement than a typical small agency.
The AI team behind the work.
Four specialist agents handle the research, design, engineering, and operations work. They don't replace the founder's judgment, the client relationship, or the responsibility for what gets shipped.
Research agent
Maps markets, user needs, constraints, precedents, and source material before recommendations take shape.
Experience agent
Supports information architecture, interface critique, content systems, and consistency across the customer journey.
Engineering agent
Accelerates implementation, test coverage, technical review, documentation, and repetitive delivery work.
Operations agent
Tracks quality, maintenance signals, open decisions, engagement history, and the next useful improvement.
How we work
A few things we won't negotiate.
Principles we carry into every brief, every review, every difficult deploy. Not printed on a wall — applied to the work.
01
Ship, then iterate
We scope tight, ship on a real date, and let real users drive the next round of decisions. A live product with rough edges beats a perfect deck every time.
02
Build the thing under the thing
Anyone can ship a landing page. The work that lasts is the platform, the pipeline, the runbook. We build the boring layer that lets the visible work keep shipping for years.
03
Translate across the room
Founders speak revenue. Engineers speak architecture. Ministers speak outcomes. We work in all three and translate between them so the work moves instead of arguing.
04
Make the boring beautiful
Templates, runbooks, deploy pipelines, the ops layer. The unglamorous work is the work that compounds. We'd rather build the system than re-explain the problem every quarter.
By the numbers
Sixteen years in the work.
The depth behind the studio. One founder, sixteen years of senior experience, three concurrent leadership roles across founders, AI platforms, and a national ministry.
16+
Years in the work
Web, AI, IT, public sector.
6+
Global awards
Tron, IADB-IIC, TIC, more.
3
Concurrent roles
Founder · Fractional CIO · Web lead.
1
Accountable founder
Senior, hands-on, in the room.